https://www.jeffreychou.design/about-1 daily 0.75 2021-04-22 https://www.jeffreychou.design/work daily 1.0 2021-05-13 https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1610055792649-C5349EF0ZOM7LGCPJ91F/City.jpg Work https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609710671468-9O9COG6LPU4ZT1IAT5U8/Done.jpg Work https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609711153351-CIVA1H5ZULMMPR6URZ41/Fit.jpg Work https://www.jeffreychou.design/one-done daily 0.75 2021-04-29 https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609729974997-BOH8NVXCLHOIT0495F4S/competitors.png One done - Discoveries Research is the most important part of the design process for me - it allows me to dive deep into the industry or marketplace of the product or service and really immerse myself in it. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609730028132-8Y49G9594II7HJHCJFK7/competetiveanalysisdone.png One done - Competitive Analysis Through completing a competitive analysis, we deduced that the cleaning service industry is highly competitive and saturated. We were able to identify a select few opportunity gaps - the ability to select your own cleaner in addition to selecting your cleaning supply preference as a user. These were important because most competitors do not allow for these functionalities, and the desire for green-only products is an emerging trend in the cleaning industry. In addition to designing for our client’s website, they were also interested in any opportunity gaps in the marketplace that they could be taking advantage of. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609785318045-HTFVR8DVB4DL2RH5KUYG/Taylor+%281%29.jpg One done - Meet Taylor Taylor doesn’t have enough time to do a thorough cleaning of her home as a working mother of two. She wants to have the ability to spend her free time with her family, not worrying about cleaning their NYC home. She wants to be able to keep her house consistently clean for her family in order to make her daily quick cleans easier and more manageable. She hopes to have a regular cleaner that she trusts and provides a consistently high-quality level of cleaning. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609785407659-BQK757TYHIAH2I33AXYZ/use3.png One done https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609785376618-AH07THR1C3OS9E1MTGXL/use1.png One done https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609785390560-R4FSNGPDF8HU9K8NGCL5/use2.png One done https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1619652271571-HGCI84VO4EJI9GSO95U8/account+overview.png One done - This concept showcases having the ability to look at their own profile, payment, promos, help, and settings on the website This was important to showcase to our client because currently, users do not have this capability https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1619652252298-1BTJ9X6F8TVNIS3VEMAX/Home.png One done - Divergent Concepts Based on our research and knowledge of the cleaning industry, with Taylor in mind, we created divergent concepts. Due to the nature of the project brief and short timeline, we made the decision to forgo sketching and lo-fi ideas and jumped right to Figma to create mid-fi wireframes. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609785920230-06PA12AY8CMA4939ZB8G/select.png One done https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1619652344626-YND5R4OAIQMXVXO3BSEU/Step+1.png One done https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1619654663602-TBW5LRGO59M4SPVE50AJ/Annotation.png One done As a team, we created annotations for each wireframe which we then handed off to our clients for their future use. In addition, we also included annotated wireframes for future recommendation screens for the client to use at a later date. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/43876e93-1012-4979-9c32-a469d5d5dc15/Review+order.png One done https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/c57938f4-4157-4400-8711-f3461f9eda08/sign+up+option.png One done https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/05e4d1ed-8ccc-44ec-93db-4f3cd3c3a728/Check+out.png One done https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/68d21d20-c93a-4f41-a5f9-cb9b9885455b/Rebook.png One done https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/2aaa10b1-7a20-426b-b68d-0bbcf45a1b16/Edit+booking.png One done https://www.jeffreychou.design/forcefit daily 0.75 2021-01-17 https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609803966559-Z6NBZH4KJQ1J0CPYBHQ4/Cometitors.png Force Fit - Discoveries Force Fit is a company that wants to improve the way people exercise at home. Although many millennials exercise in traditional gyms, our task was centered around seeking specialized health and fitness opportunities that align with our target audiences’ unique identity, in addition to the need for an at-home experience. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609803998018-KITF8R8XTZMXCT2OTCGP/Competitive%2BAnalysis%2Bcopy.png Force Fit - Competitive Analysis Through our competitive analysis of looking into five direct competitors and one indirect competitor, we were able to identify trends and opportunity gaps. We looked at specialized fitness products as well as a social community gaming service. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609805128711-RC3CRV43P1PPLATAEMMJ/Julia.jpg Force Fit - Meet Julia Julia is frustrated that she isn’t able to workout with her friends at their normal fitness classes due to COVID-19. She wants to feel confident in her health and fitness decisions, because consistently moving her body drives her overall happiness. She wants to be able to maintain a sustainable workout routine that she wants to come back to every day and connect with others during this time. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609805185694-IQXLW3JG2S4IVK45QZUY/dp2-removebg-preview.png Force Fit https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609805200431-FK0TAO8E0XS4E40A4K83/dp3-removebg-preview.png Force Fit https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609805166385-5F4JEQR42LG2OGPW0KBC/dp1-removebg-preview%2B%281%29.png Force Fit https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609805259305-ZKH5E11P6TGFKYLT5QME/unnamed+%285%29.png Force Fit - Iterate + Diverge After creating paper prototypes, I iterated and created mid-fidelity wireframes. We created our concepts based on our research with Alex in mind. Some of the divergent concepts focused on an outdoor activity section and an incentive-based workout program. The mid-fidelity prototype that I created was focused on structural exercise instruction with video guidance. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609819867443-5XXBPSRF4WFK1RFTVRNS/unnamed%2B%25284%2529.jpg Force Fit - Brainstorming Session We utilized the 6-8-5 method for multiple rounds of sketching https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609803195833-LV1WUSTUK0KTUR0F4WP3/Mid%2BFi%2BFinal%2Bcopy.png Force Fit https://www.jeffreychou.design/city-hub-1 daily 0.75 2021-01-17 https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609816765637-P05XU0BGDCT5XAB3ICTB/5f7b932e7fff831790b84c63_Frame+51-p-1080.jpg City Hub - Competitive Analysis We needed to know how residents could access information now so we looked at NYC.gov. Moreover, we looked at their accessibility scores using Lighthouse https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609871828851-IIX1LUJLW8K5LNHRDLLF/Kenndall.png City Hub - Meet Kendall Kendall always cares about multiple issues that affect her and others in her community, and she has struggled to find the information she needed to feel informed when visiting local government websites, which have caused her to become frustrated and feel like her local government is not being fully transparent with the community. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609871433105-P9BI4K7TK8OIZU6VVQBN/voice.png City Hub https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609871455460-3WW9125MNW4QX06F0OVK/trust.png City Hub https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609871405892-DSJ1ESKGU2FE7G45HQHW/access.png City Hub https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609871421284-1EFGCWXW5K65XGQNMPY9/Efficient.png City Hub https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609874617394-0OJ3PI1RC224FWI9SWK2/paper.png City Hub - Brainstorming Session At this point, we all had ideas based on the research we have done, so we then created our divergent concepts utilizing the 6-8-5 method. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1609875405545-58SR5I0TZMCWBH5VK6JB/lofi.png City Hub - Iterate + Diverge After converging the aspects that tested the best we had created an information hub. And sharing this hub in our immediate community, it became obvious to us that we had created a version of 311. ‍ Combining all our concepts became more or less a search engine for users to access the information they need, but what users wanted more than a streamlined govt. the search engine was a tailored microsite that cut out the noise and showed them what they wanted to see most. ‍ Immediately we shifted, went back to the research and data, and found that the common thread in all our research was that users were concerned with what affected them directly, such as their own immediate lives. So we pivoted into a neighborhood-specific news aggregate and resource for access to local government. https://images.squarespace-cdn.com/content/v1/5fb58922755f1112bc63b197/1610753551526-5PQAO59L6IFJ60J820IG/solution.png City Hub